Technology has come a long way from the days of countable video cameras
in the neighborhood to the current flood of video streaming and video
making phones or other gadgets. This has drastically changed marketing
trends and it is no longer possible to ignore this avenue of getting to
customers.
Consider these statistics for example: Are you aware
that more than 150,000 videos are uploaded on a daily basis? Do you know
that over 80% of all internet users in the US view videos at least once
during their time online every day? Do you know that more than a third
of all web users spend twice the amount of time watching videos online
than reading text?
Well, if your interest in Internet video
marketing is not yet aroused, then you need to go over those figures
again and let their implications sink in. Video marketing is huge!
There
are many social networking sites and video marketing companies that
allow users to upload videos, such as Facebook, YouTube, Instagram and
many others. This opens plenty of room for those looking to market their
services and products to reach a wide audience of potential buyers of
what is on offer.
It is as if the video platform has gathered
your customers for you in one place and all you have to do is claim
them! Can things get easier than that? Any marketer not using video
marketing is doing much more work than he should be doing, and almost
certainly getting poorer results than he should be getting.
Marketing
video diversifies your content and this is good for search engine
ranking, especially if that video content is properly tagged. Algorithms
used to rank sites by search engines treat diversified content as a
plus so that your overall ranking will increase if you add videos to
your textual marketing efforts online. Higher ranking means more traffic
and more traffic can very easily translate to more sales and profits.
Videos
have a powerful impact that no other medium possesses. The immediacy of
what one is watching makes the message have a more powerful impact on
the viewer and they are more likely to take the action that the marketer
wishes the viewer to take.
Most humans are largely driven by
visual cues so a marketing video captures right into this programming.
People see a video as something they can easily relate to because they
see a real person communicating to them. A very powerful message is sent
to viewers by the non-verbal aspects of communication, in addition to
the words spoken. The audiovisual aids used then seal the message of the
marketer.
Article Source: http://EzineArticles.com/8131070
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