Here are some of the best video marketing tools available on the market.
Each tool brings something different to the table and together they can
help create the perfect video marketing campaign. All of these tools
are fairly easy to come by and understand without a steep learning
curve.
1. Camtasia
Camtasia is one of the best video marketing
tools available when it comes to screen capture software. This is a
really effective and easy-to-use tool that helps demonstrate if and how
something works. The sophisticated design of the software allows you to
focus on various parts of the screen at different times: keeping the
focus where it is important. You can also incorporate URLs and
additional notes into your video. This belongs in every businessman's
toolbox and is number one on this list for a reason.
2. Animoto
Animoto
is a useful video marketing tool for creating awesome videos when all
you have is a collection of photos, videos, and music clips that might
not have gone together originally. Animoto helps you bring all of these
elements together in a symphony of marketing genius. You can add your
own unique words, URLs, and even create awesome HD video presentations
if you choose to use the professional version of the software. This
isn't an expensive tool and it is very helpful during the creation
process.
3. Prezi
Prezi helps bring life back to the
PowerPoint presentation by placing all of the useful information on a
single slide and then moving around the screen to highlight certain
talking points. The program is very sophisticated and can zoom, pan, or
flip around the screen with ease. It's very easy to use and familiar to
understand if you have used PowerPoint presentations in the past. This
helps turn a PowerPoint into a useful video that your viewers will find
entertaining and informing. You can focus on the big picture and then
zoom down to emphasize the smallest of details. A very awesome
additional to your video marketing tools.
4. PowToons
This
next one might seem a little comical, but it is a very incredible video
marketing tool for reaching new audiences. It is called "PowToon"
because it brings together the information qualities of a PowerPoint
presentation with a cartoon angle. You can compile various slides into
an interesting video and allows you to use cartoons to appeal to new
viewers.
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