YouTube videos are meant to deliver a message or promote a video clip
that one has created. Companies, entrepreneurs and individuals use these
videos to market, promote, advertise and even make money from these
videos. The reason why YouTube is a great platform to market products
and ideas is because, visual adverts play a major role in awareness, as
they tend to stick to the mind faster than audio or written formats.
Although
you might have created a great video, chances of people stumbling upon
it are few, because there are millions of videos being uploaded in
YouTube each day, thus making the platform saturated. To milk and obtain
more visibility on the web, you will need to learn tips on how to
promote YouTube videos effectively. There are several ways to do this as
discussed below.
1. Use video search engines:
Video search
engines play a big role in advertising video content. Having the video
in YouTube alone is not enough to create awareness. Make sure you add
the video content to these videos search engines, such as MetaCafe,
Netflix or even truveo.com. You however need to select a relevant niche
for your video for optimization and relevance needs. Doing this
increases visibility probabilities online.
2. Optimize the video Title as well as its descriptions
This
is an important step when learning how to promote YouTube Videos.
Although YouTube has its own search engine to rank videos based on
traffic and visibility, you can alter these by adding in video
descriptions and what it is about. Video Meta descriptions are very
important as they give a brief overview on what the video clip is all
about. This works in the same way as Search Engine optimization, where
you need to focus on the main keywords that people will use when
searching for your content or related media.
3. Video Branding
Some
people may try to use your video clip to advertise their content and
media, and you may not benefit from their acts. To protect yourself
against these, video branding will work for you best. You can do this
with the help of a branding software such as adobe illustrator, where
you can add in your addresses and links to your website. If anyone uses
your content, he will participate in promoting yours too.
4. Use social media plugins to promote the video clip
Many
people today use the social media to meet up new people and make
friends. They also use this media to discuss trending videos, music and
other life events. Facebook and MySpace offer a great platform to
advertise the YouTube video. You can upload the video for Facebook users
to view and comment on. In addition to this, you need to place a
captivating description of the same. Through the Facebook users, you can
generate enormous traffic thus lead to sales.
5. Market your video links through email marketing
If
you are advertising a product or service through the video, and have a
mailing list of target audience, you should then include links of the
same in your mails, and direct them to view the clips. Although it may
not be taught in many "how to promote YouTube videos" online programs,
never leave out this strategy as you never know whom it will bring
onboard.
Article Source: http://EzineArticles.com/8119923
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