If you have a website and need to drive more traffic to it, then you
need to use video marketing. Many people have asked "what is video
marketing?", so this article is going to cover the answer and provide
some suggestions on how to get started with it, and how to profit from
it.
The first thing that you need to know is that YouTube is the
big player in the game. You need to have an account on that platform in
order to be successful. There are other platforms, but they will not
provide the same level of traffic as YouTube.
What is video
marketing planning? - you need to have a plan before you get started.
This means doing some keyword research and finding out who you are
completing with in the market. If you find the top names in your
marketplace, you can see how much traffic their videos are getting and
then start your own campaign.
What is video marketing creation? -
the next step is to create videos. Aim for videos between 5-10 minutes
each, as most people will not stay beyond this point. You can create
videos with small cameras, and you don't need to invest in lots of
expensive equipment. You can film yourself on the screen or you can
capture your computer screen. Both types of video work very well, but
your market may prefer a certain style. As such, you need to test and
check your statistics in order to find out what works best.
Generating
traffic from your video - once you have uploaded a video, your work
really begins. You need to market the video and ensure that other people
in your market know it exists. You need to market your videos as you do
with your products. However, you can do all this marketing without
spending any money. Use your mailing list to tell your past customers
about your new video.
You should also use social media in order
to market your videos. You can announce it on Twitter and Facebook. You
can also embed the video into your own website. These things will
increase your views, likes and channel subscribes. From here, you need
to ask other people to promote and share your video. The key point is
that you have to ask people to help you spread the word. Never expect to
promote your videos without requesting it.
From traffic to leads
- the purpose of the videos is to create a new channel of traffic that
can be turned into leads. This means you need to send all your video
traffic to a landing page or a page that has an email capture form. It
is worth setting up a new webpage for your video viewers.
Article Source: http://EzineArticles.com/8117662
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