Online video marketing is all the rage at the moment and is showing
every sign of continuing to grow for the foreseeable future. Which means
that you almost certainly need to include video marketing in your mix.
Here's a quick introduction to what you need to do to make sure your
video marketing is effective for you.
Choose your topic wisely
Video
can rank in both Google and YouTube so you need to check both before
you decide how much competition there is and therefore how much effort
you'll need to put into promoting the video to get a decent return.
If
YouTube has quite a lot of videos with the same - or similar - title as
your proposed video that's a good sign (you can check the views to
confirm that) but also means it will take more effort to rise above
them. On the other hand if there are few - if any - competitng videos
that will be easier to rank for but is almost certainly a much smaller
market. Six of one, half a dozen of the other in a lot of case.
If
Google doesn't have a video on the first two or three pages, that's
maybe a good sign, maybe not. The phrase could be wide open for a video
to storm onto page one or it could be a phrase where you stand almost
zero chance of getting to the first page no matter how much you work on
it.
I know I'm hedging my bets but there really are no hard and fast rules and you have to experiment.
That
said, lower competition is normally easier to rank for and "lower"
competition can be a bigger number for videos than regular written
content.
Get the basics right
Make sure that the basics are covered in every video you upload:
Video title - snappy, keyword rich, makes sense to humans
Video description - long enough for Google and YouTube to know what
the video is about, including a link to a relevant page on your website
and probably a link back to the video itself in case it gets scraped
onto another site
Tags - the keywords for your video
Captions - correct the ones that YouTube generates automatically
Annotations - extra eye candy for your video and ideally a clickable link back to your site
Call to action - so that people know what they're expected to do
once they've watched the video, rather than scooting off to watch
another video on YouTube that isn't yours!
Article Source: http://EzineArticles.com/8077414
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