I worked in a home audio/video store for seven years. We were a small
family owned business. We sold the normal stuff, plus very high-end
audiophile equipment. They will hate me for posting this here. But, I
don't care.
We were paid commissions and when we sold a system,
we made more on the accessories than we made on the actual equipment.
Typical gross margin on a stereo was about 30% - 40%, if it was not on
sale. It could be 5% - 20% if it was on sale. Accessories are
typically 80% gross margin! That means if we paid $20, we sold it for
$100. (The only thing that was higher gross margin was Extended
Warranties - the biggest ripoff in the world.)
We tested the
cables ourselves to see if there was a difference. We could hear the
difference between thin cable and thick cable. However, we couldn't
here the difference between brands. We took the best $2.00 per foot 12
gauge Monster Cable (triple twisted, multi-strand, 99.99% oxygen free
copper, with poly-methyle-razz-a-ma-tazz coating) and compared it to 12
gauge lamp cord from the hardware store. It's impossible to hear the
difference. We used to laugh at the guys who would come in and tell us
they could hear the difference between the cables. (We'd laugh at them,
after we took their money!)
Copper is copper. It conducts
electricity. You need good quality, low gauge conductor. That's it.
None of that other crap matters. It's marketing and hype.
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